A South Attleboro man was killed in a motor vehicle accident when his motorcycle collided with an oncoming car Thursday, June 5 in the area of 2309 Cranberry Highway.

According to the Plymouth County District Attorney’s office, Matthew Burns, 49, was travelling northbound on Cranberry Highway when witnesses reported he lost control of the vehicle and collided with a Mercedes compact suv travelling southbound around 4:45 p.m. on Thursday.

Wareham Police and Massachusetts State Police officers found Burns unresponsive at the scene of the crash and pronounced him dead following CPR efforts.

State Police officers spoke with the driver of the Mercedes at an area hospital where she was receiving treatment. According to the Plymouth County District Attorney’s office, she said she saw several motorcyclists on the opposite side of the road and when going around a bend, one of the motorcycle operators lost control of his vehicle, swerved into her lane and she could not avoid colliding with him.

Burns was accompanied by four other motorcyclists at the time of the crash, one of whom sustained minor injuries.

The incident is under investigation by the Massachusetts State Police.

This marks the second motorcycle accident in town this week and the third this year. A motorcyclist collided with an oncoming truck on Glen Charlie Road Wednesday, June 4 and a 20-year-old Rochester man was killed in a motorcycle accident on March 4 near Patterson Brook Road on Cranberry Highway.